{"id":8,"date":"2022-03-24T22:45:09","date_gmt":"2022-03-24T21:45:09","guid":{"rendered":"https:\/\/demos.famethemes.com\/glow-pro\/?page_id=8"},"modified":"2024-05-17T16:39:17","modified_gmt":"2024-05-17T14:39:17","slug":"storia","status":"publish","type":"page","link":"https:\/\/ginrosamilano.it\/eng\/history\/","title":{"rendered":"History"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.24.3\u2033 background_color_gradient_start=\"#5e6e84\u2033 background_color_gradient_end=\"#5e6e84\u2033 module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"0px||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.24.3\u2033 _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][lwp_divi_breadcrumbs _builder_version=\"4.24.3\u2033 _module_preset=\"default\" text_orientation=\"center\" global_colors_info=\"{}\"][\/lwp_divi_breadcrumbs][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" _builder_version=\"4.24.3\u2033 _module_preset=\"default\" width=\"100%\" module_alignment=\"center\" custom_padding=\"0px||0px||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" background_image=\"https:\/\/ginrosamilano.it\/site\/wp-content\/uploads\/2024\/04\/header_bistrot_ristorante.png\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" text_text_colour=\"#0000\u2033 text_font_size=\"40px\" header_font=\"|500|||||||\" header_text_align=\"left\" header_text_colour=\"#0000\u2033 header_font_size=\"40px\" header_2_font=\"Barlow Condensed|300|||||||\" header_2_text_colour=\"#63686b\" header_2_font_size=\"30px\" custom_margin=\"150px||200px||false|false\" custom_padding=\"||150px|false|false\" custom_padding_tablet=\"|||0px|false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|phone\" header_text_align_tablet=\"centre\" header_text_align_phone=\"centre\" header_text_align_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h1><strong>Ginrosa. <\/strong>Historical restaurant and wine shop<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" custom_padding=\"20px||||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\u2033 use_custom_gutter=\"on\" gutter_width=\"4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_gallery gallery_ids=\u201d238034,238040,238035,238036,238037,238038,238039,238041,238042\u2033 fullwidth=\u201don\u201d _builder_version=\u201d4.24.3\u2033 _module_preset=\"default\" background_layout=\"dark\" auto=\"on\" global_colors_info=\"{}\"][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"50px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2><strong>Come and experience the atmosphere <\/strong>in the place where time stands still<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" global_colours_info=\"{}\"]<\/p>\n<p class=\"p1\">At <strong><span class=\"s1\">Ginrosa <\/span><\/strong>breathe the<strong>unique atmosphere<\/strong> of a past that is part of each of us, that is the root of the <strong>history of Milan. <\/strong><\/p>\n<p class=\"p1\">You sit where they sat <strong>great characters<\/strong> e <strong>artists<\/strong> to take a real and authentic break from the daily hustle and bustle.<\/p>\n<p class=\"p1\">The Ginrosa welcomed <strong>thousands of people<\/strong>It provided the backdrop for moments of peace and pleasure. It has <strong>listened to stories<\/strong> of the most diverse personalities and accompanied thousands of lives.<\/p>\n<p class=\"p1\">With the <strong>Bitter<\/strong><span class=\"s1\"><strong>\u00a0Ginrosa<\/strong> <strong>the Aperitif <\/strong><\/span>you immerse yourself in an intense taste experience that will amaze you with its colours and tones.<\/p>\n<p class=\"p2\"><strong>Visit us<\/strong> and discover the magic of Ginrosa.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" background_color=\"#b2c5ce\" custom_padding=\"35px||35px||\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\u2033 make_equal=\"on\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.24.3\u2033 _module_preset=\"default\" width=\"100%\" custom_padding=\"40px||52px||false|false\" custom_padding_tablet=\"|10px||10px|false|false\" custom_padding_phone=\"|10px||10px|false|false\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_colour=\"#0000\u2033 header_font_size=\"45px\" header_letter_spacing=\"-1px\" header_4_font=\"|700|on||||||\" header_4_text_colour=\"#FFFF\" header_4_font_size=\"35px\" custom_margin=\"||2px||\" global_colours_info=\"{}\"]<\/p>\n<h4 style=\"text-align: center;\">History, refinement, elegance, quality and distinction...<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand|600|||||||\" header_text_colour=\"#63686b\" header_font_size=\"45px\" header_2_font=\"Quicksand|600|||||||\" header_2_text_color=\"#8c1131\u2033 header_5_text_align=\"centre\" header_5_text_color=\"#FFFF\" header_5_font_size=\"20px\" header_6_font_size=\"20px\" custom_margin=\"||-3px||\" global_colours_info=\"{}\"]<\/p>\n<h5>... five words that guide the glorious life of the <strong>Ginrosa<\/strong><\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"78px||32px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_2,1_2\u2033 use_custom_gutter=\"on\" gutter_width=\"2\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" custom_padding=\"0px||52px||\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"70px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"|||48px|false|false\" custom_padding_tablet=\"|||0px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\">For over 200 years,<br \/><strong>GINROSA is part of history<br \/>of Milan<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" module_alignment=\"left\" custom_margin=\"||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"31px|||48px|false|false\" custom_padding_tablet=\"|||0px|false|false\" custom_padding_phone=\"||0px|false|false\" custom_padding_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n<p class=\"p1\">The venue is an ideal destination for <strong>breakfasts, lunches and aperitifs.<\/strong><\/p>\n<p class=\"p1\"><strong>Mediterranean flavour<\/strong> by <strong>high level<\/strong> and extreme attention to the use of <strong>quality ingredients<\/strong> and the tastes of an international clientele.<\/p>\n<p class=\"p1\">The Ginrosa boasts a <strong>refined wine shop<\/strong>carefully selected wines and spirits from the most prestigious <strong>national and international wineries.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/ginrosamilano.it\/site\/\/wp-content\/uploads\/2020\/08\/disegno.png\" title_text=\"drawing\" _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"20px||48px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,3_4\u2033 use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/ginrosamilano.it\/site\/wp-content\/uploads\/2020\/08\/locale_storico.png\" title_text=\"local_historical\" _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\"><strong>Ginrosa<\/strong>. Historic Italian Restaurant<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colours_info=\"{}\"]<\/p>\n<p class=\"p1\">Located in the heart of Milan, in the most exclusive area, the <span class=\"s1\">San Babila Gallery<\/span>the Ginrosa has a long and glorious history.      In 2003 it received the coveted title of <span class=\"s1\">Historical Restaurant of Italy <\/span>which recognises his rightful prestige as a protagonist in the history of Milan.<\/p>\n<p class=\"p1\">In 2004, the Municipality of Milan awarded the title of <span class=\"s1\">Historical workshop since 1931<\/span>.\u00a0<\/p>\n<p class=\"p1\">In 2006, the Lombardy Region also gives its recognition to Ginrosa<br \/><span class=\"s2\">consecrating it <\/span><strong>Historic Activity Shop<span class=\"s2\">.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" background_enable_colour=\"off\" custom_padding=\"35px||35px||\" background_colour_tablet=\"#f4f4\u2033 background_colour_phone=\"#f4f4\u2033 background_last_edited=\"on|tablet\" background_enable_color_tablet=\"on\" background_enable_color_phone=\"on\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px||0px||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\">La <strong>history<\/strong> stage after stage<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"34px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\">Origins<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">In 1820, two Venetian-style palaces were erected in the central Piazza San Babila in honour of the lagoon city. In one of these was opened the Bottiglieria del Leone, the old and first bar in the Piazza, famous for its wines and aquavit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: right;\">Mid-19th century<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">The bar became famous for a special aperitif, which was produced and bottled in-house: Costum\u00e8 Canetta. A sweetish drink made from distilled wormwood flowers, alcohol and white wine, with a rather sweet taste, served by simply chilling with ice.<\/p>\n<p class=\"p1\">1885 marks a historic change at the helm of the luxurious bar in Piazza San Babila.<br \/>Annunciata Bourn\u00e8 (1844-1903), an important benefactor for her city, led part of her industrious life in Milan, where, among her many activities, she devoted herself to running a restaurant for many years.<\/p>\n<p class=\"p1\">It was Annunciat\u00e0 Bourn\u00e8 herself who, with the intuition of a contemporary marketing expert and an all-female sensibility, gave birth to Bitter Ginrosa: the pink aperitif, the only one able to compete with the red Campari.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\">Early 1900s<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">After being managed by Annunciat\u00e0 Bourn\u00e8, the premises were sold to a well-known merchant, Luigi Donini, who gave it a new, revolutionary image, transforming it into a modern bar, equipped with a coffee machine and a counter for quick service. He participated in the first Milan Exhibition in 1906 (EXPO) with the Donini kiosk. He then produced the 'Mistura Donini', the predecessor of the herbal Bitter Ginrosa, which was appreciated by customers with great success.<\/p>\n<p class=\"p1\">The restaurant is named after its aperitif: GINROSA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: right;\">From the 1950s to today<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">In the 1950s, the bar was taken over by the Marangone family, who continued the production of GINROSA Bitter, which by then was destined to become world famous. Over time, GINROSA Bitter has been served to intellectuals, poets, politicians and celebrities from all walks of modern life.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\">21st century<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">In 2000, the management passed to the De Luca family, which runs the business in the premises located inside the Galleria San Babila, premises that have preserved the memory of tradition and the continuity of Aperitivo production.<br \/>The bar is one of Milan's few authentic, historic venues, an intimate corner ideal for a break away from the hustle and bustle of the city. The GINROSA Bitter formula is secret and exclusively registered worldwide.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: right;\">2003 &amp; 2004<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">In 2003 it was awarded the coveted accolade of Locale Storico d'Italia.<\/p>\n<p>In 2004, the Municipality of Milan awarded the title of Bottega Storica since 1931.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2.5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" header_font=\"Quicksand||||||||\" header_text_color=\"#0000\u2033 header_font_size=\"35px\" header_letter_spacing=\"-1px\" header_2_font_size=\"35px\" header_2_letter_spacing=\"-1px\" custom_margin=\"40px||||false|false\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: left;\">2006<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u201d#8c1131\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\"default\" custom_margin=\"||14px||\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"<\/p>\n<p class=\"p1\">The Lombardy Region hands over its recognition of <span class=\"s1\">Historic Activity Shop<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_padding=\"1px||50px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_divider color=\"#0000\u2033 divider_weight=\"2px\" _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4\u2033 use_custom_gutter=\"on\" gutter_width=\"1\u2033 make_equal=\"on\" _builder_version=\"4.24.3\u2033 _module_preset=\"default\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/ginrosamilano.en\/site\/wp-content\/uploads\/2024\/04\/shop.png\" title_text=\"shop\" align=\"center\" _builder_version=\"4.24.3\u2033 _module_preset=\"default\" max_width=\"200px\" global_colors_info=\"{}\"\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" border_width_right=\"2px\" border_width_right_tablet=\"0px\" border_width_right_phone=\"0px\" border_width_right_last_edited=\"on|phone\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" text_font=\"||||||||\" text_text_color=\"#0000\u2033 text_font_size=\"40px\" text_line_height=\"35px\" header_font=\"Quicksand|700|||||||\" header_text_color=\"#63686b\" header_font_size=\"45px\" header_letter_spacing=\"-1px\" custom_margin=\"20px||||false|false\" text_orientation_tablet=\"centre\" text_orientation_phone=\"centre\" text_orientation_last_edited=\"on|phone\" global_colours_info=\"{}\"]<\/p>\n<p>Visit the<br \/><strong>shop<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" text_font=\"|700|||||||\" text_text_color=\"#8c1131\u2033 custom_margin=\"15px||||false|false\" link_option_url=\"https:\/\/ginrosamilano.en\/site\/category-product\/our-products\/\" text_orientation_tablet=\"centre\" text_orientation_phone=\"centre\" text_orientation_last_edited=\"on|phone\" global_colors_info=\"{}\"]<\/p>\n<p>Enter &gt;&gt;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.24.3\u2033 _module_preset=\"default\" text_font=\"||||||||\" text_text_color=\"#0000\u2033 text_font_size=\"40px\" text_line_height=\"35px\" header_font=\"Quicksand|700|||||||\" header_text_color=\"#63686b\" header_font_size=\"45px\" header_letter_spacing=\"-1px\" text_orientation=\"right\" custom_margin=\"20px||||false|false\" text_orientation_tablet=\"centre\" text_orientation_phone=\"centre\" text_orientation_last_edited=\"on|desktop\" global_colours_info=\"{}\"<\/p>\n<p>Look at the <strong>video recipes<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.3\u2033 _dynamic_attributes=\"link_option_url\" _module_preset=\"default\" text_font=\"|700|||||||\" text_text_color=\"#8c1131\u2033 text_orientation=\"right\" custom_margin=\"15px||||false|false\" link_option_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQyMTUifX0=@\" text_orientation_tablet=\"centre\" text_orientation_phone=\"centre\" text_orientation_last_edited=\"on|tablet\" global_colors_info=\"{}\"]<\/p>\n<p>Enter &gt;&gt;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\u2033 _builder_version=\"4.24.3\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/ginrosamilano.it\/site\/wp-content\/uploads\/2024\/04\/ricette.png\" title_text=\"recipes\" align=\"centre\" _builder_version=\"4.24.3\u2033 _module_preset=\"default\" max_width=\"200px\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/ginrosamilano.it\/eng\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">9<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Ginrosa. Historical restaurant and wine barCome and experience the atmosphere in the place where time stands stillAt Ginrosa you breathe in the unique atmosphere of a past that is part of each and every one of us, that is the root of Milan's history. You take a seat where great personalities and artists sat down to enjoy a real stop [...]<\/p>","protected":false},"author":238,"featured_media":2834,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img class=\"wp-image-2834 size-large aligncenter\" src=\"https:\/\/ginrosamilano.it\/site\/\/\/nuovo\/\/nuovonuovo\/nuovo\/wp-content\/uploads\/2021\/01\/broshure-757x1024.jpg\" alt=\"\" width=\"640\" height=\"866\" \/>\r\n\r\nUna storia di emozioni e di passioni Storia, raffinatezza, eleganza, qualit\u00e0 e distinzione. Le cinque parole che illustrano la gloriosa vita del GINROSA.\r\n\r\n[gallery columns=\"4\" ids=\"278,280,281,282,283,277,263,259\"]\r\n<h1><strong>200 Anni\u00a0 di Storia nel Primo BAR di Milano<\/strong><\/h1>\r\n<img class=\"size-medium wp-image-284 alignleft\" src=\"https:\/\/ginrosamilano.it\/site\/wp-content\/uploads\/2020\/11\/storia-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>Il GINROSA \u00e8 una vera e propria istituzione milanese, un pezzo della Milano storica, un caposaldo della citt\u00e0 che vive e beve ricercando stile e buon gusto.\r\nIl GINROSA \u00e8 uno dei locali pi\u00f9 antichi della citt\u00e0, sopravvissuto al periodo fascista e ai bombardamenti della seconda guerra mondiale.\r\n<blockquote>All\u2019indomani dell\u2019Unit\u00e0 d\u2019Italia, nella centralissima piazza San Babila vennero eretti due palazzi in stile veneziano in onore della citt\u00e0 lagunare. In uno di questi fu aperta la Bottiglieria del Leone, antico e primo bar della Piazza famoso per i suoi vini e per l\u2019acquavite.<\/blockquote>\r\n<strong>Nel 1885<\/strong> il locale divenne famoso per uno speciale aperitivo, che veniva prodotto ed imbottigliato li, il Costum\u00e8 Canetta , bevanda dolciastra a base di fiori di assenzio distillati, alcool e vino bianco, dal gusto piuttosto dolce. Veniva prodotto nei laboratori annessi al locale e servito alla mescita semplicemente rinfrescandolo con del ghiaccio.\r\n<blockquote><strong>Infine subentr\u00f2 Annunciata Bourn\u00e8 (1844 \u2013 1913),<\/strong> a cui \u00e8 dedicata la centrale via di Oleggio (NO), e che fu per la propria citt\u00e0 un importante benefattrice. Condusse parte della sua operosa vita a Milano, dove, per molti anni,gest\u00ec il lussuoso bar di Piazza San Babila, importante luogo d\u2019incontri e d\u2019affari.\r\n<strong>Per affrontare la concorrenza del \u201crosso\u201d Campari, ideato da Gaspare Campari<\/strong> ,anche lui novarese, <strong>Annunciata Bourn\u00e8<\/strong>, con il fiuto di un moderno esperto di marketing e con una sensibilit\u00e0 tutta femminile,ne cre\u00f2 uno differente <strong>e lo chiamo GINROSA<\/strong>, non \u201crosso\u201d ma \u201crosa\u201d, formula che diede vita all\u2019attuale aperitivo<strong> \u201cil GINROSA\u201d.<\/strong><\/blockquote>\r\nSuccessivamente, il locale fu ceduto a un noto commerciante, Luigi Donini, che gli diede un\u2019immagine rivoluzionaria, trasformandolo in un moderno bar, dotato di macchina per il caff\u00e8 e di un bancone per il servizio veloce.\u00a0 Inoltre, risulta che un suo parente fosse direttore di una farmacia e a quest\u2019ultimo si attribu\u00ec la paternit\u00e0 della formula dell\u2019aperitivo della Casa. Nacque la mistura Donini. Il Caffe Donini partecip\u00f2 all\u2019<strong>esposizione internazionale di Milano nel 1906.<\/strong>\r\n\r\n<strong>Negli anni \u201950<\/strong> il Bar venne acquisito dalla famiglia Marangione, che continu\u00f2 la produzione del GINROSA destinato ormai a diventare famoso in tutto il mondo e a dare il nome allo storico locale gi\u00e0 dal 1931. Nel tempo il GINROSA \u00e8 stato servito a intellettuali, poeti, politici, e personaggi famosi di tutti gli aspetti della vita moderna.\r\n<blockquote><strong><img class=\"size-medium wp-image-286 alignleft\" src=\"https:\/\/ginrosamilano.it\/site\/wp-content\/uploads\/2020\/11\/fiera-300x280.jpg\" alt=\"\" width=\"300\" height=\"280\" \/>Nel 2000 la gestione \u00e8 passata alla famiglia De Luca che porta avanti, con orgoglio, l\u2019attivit\u00e0 nei locali siti all\u2019interno della Galleria San Babila, conservando il ricordo della tradizione e la continuit\u00e0 nella produzione dell\u2019Aperitivo, la cui formula segreta \u00e8 registrata in esclusiva nel mondo. \u00c8 uno dei pochi autentici locali storici milanesi, un angolo intimo, ideale per una pausa fuori dal frastuono del centro citt\u00e0.<\/strong>\r\n\r\n<img class=\"wp-image-2836 size-full aligncenter\" src=\"https:\/\/ginrosamilano.it\/site\/\/\/nuovo\/\/nuovonuovo\/nuovo\/wp-content\/uploads\/2021\/01\/50esimo-attivita.jpg\" alt=\"\" width=\"1112\" height=\"569\" \/><\/blockquote>","_et_gb_content_width":"","footnotes":""},"class_list":["post-8","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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